Here's a new free iPhone app called Float by Scribd, a social publishing site I've long admired. Basically, the Float app aims to solve the problem of digital reading fragmentation -- that pesky necessity to visit different sites and tolerate many different formats to read what you want to read. Float organizes the docs you want to read in a personalized feed - news, blogs, websites, documents - and does an amazing thing. It strips out all the clutter and presents it in plain text that you can customize (background, font sizes). That's right. No ads, no headers and footers, no website naviagation. Just the text, images, and hyperlinks. Yay!
I think it's a great idea and that readers and publishers are both going to be clamoring for more. They're floating a lot of content now, and adding stuff all the time, maybe even your site, book, blog... stay tuned.
Download Float from the iPhone app store and visit Float.com for more info. And here's the official press release.